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OVERSTOCK REBRANDED TO BED BATH & BEYOND
In summer of 2023 Overstock purchased the intellectual property of Bed Bath & Beyond. In doing so the company decided to rebrand ourselves as the new Bed Bath & Beyond. We very quickly had to pivot all of our company assets to reflect this change. All of our emails included. Here is a small sample of some of the Overstock emails & how they were revamped to a new brand on our first go-around.
![Transition Templates-04.jpg](https://static.wixstatic.com/media/ee60ca_28f5941550b942eb96668d47b29904de~mv2.jpg/v1/fill/w_626,h_942,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Transition%20Templates-04.jpg)
Order Confirmation & Abandoned Cart
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Welcome
& Repeat Purchase
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