OVERSTOCK REBRANDED TO BED BATH & BEYOND

In summer of 2023 Overstock purchased the intellectual property of Bed Bath & Beyond. In doing so the company decided to rebrand ourselves as the new Bed Bath & Beyond. We very quickly had to pivot all of our company assets to reflect this change. All of our emails included. Here is a small sample of some of the Overstock emails & how they were revamped to a new brand on our first go-around.