OVERVIEW

This project was created for a group of students at BYU-Idaho that were enrolled in a business class where they were to create their own business for the duration of a single semester. This group that I worked with were going to be selling a variety of shaved ice flavors and wanted a tropical theme that included in someway a symbol of shaved ice.

While researching already created logos and brands that dealt with frozen desserts and tropical themes I began to sketch and brainstorm how best to create a logo that complied with all of their desired looks while having simplicity and a clear direction. This logo was created and enjoyed by the company as it served the function of looking like you're being served paradise in every purchase.